THE REVO READ
May - July 2022
Happy August everyone. Where does the time go? I can’t believe we are more than halfway through 2022. I hope everyone is having a great summer and surviving what seems to be a global heat wave for the past 6 weeks.
Summer has been super busy here at Revo. In the past 3 months we have launched three major collaborations:
Our first ever partnership with Peloton instructor Kendall Toole
The much anticipated Annika Sorenstam x Revo collection
Darcizzle Offshore joined us at fishing trade show – Icast, for the introduction of her new signature Revo fishing glasses
If that wasn’t enough – we celebrated our 37th birthday and launched some amazing new LTD edition items based off our best selling Harness and Raconteur frames.
As always – a huge thanks to our team and our fans for making all of this possible. ENJOY THE READ.
Sincerely,
Cliff Robinson
CEO
COLLABORATION HIGHLIGHTS
REVO X KENDALL TOOLE
We partnered with Peloton instructor and fierce mental health advocate, Kendall Toole to design a set of stylish unisex performance lifestyle sunglasses meant to take you from the beach to the city streets. Palm Springs sold out in 24 hours and Bolt sold out twice!
300%
increase in Revo.com traffic
80%
new site visitors
2 MILLION
reach on social
REVO X ANNIKA SORENSTAM
We partnered with Hall-of-fame golfer, Annika Sorenstam to create two new styles for golfers featuring Revo's signature glare-cutting performance lenses. One of the greatest golfers of all time, Annika has more than 90 worldwide victories including 10 major championships.
150,700
reach on social
REVO X DARCIZZLE OFFSHORE
Our collaboration with America’s top female angler and YouTuber, Darcie Arahill, aka “Darcizzle Offshore” features two, new limited-edition unisex sunglasses for fishing and outdoor adventure.
365,250
reach on social
PRESS HIGHLIGHTS
TOTAL UNIQUE VIEWS IN May-July 2022:
258,094,460
Click each image below to view full article.
37TH BIRTHDAY HIGHLIGHTS
This year we celebrated all current and future Revo collectors with two special limited edition releases - Harness 24k and the Twenty Twelve Duo set.
We were humbled by the support and enthusiasm from our fans and ambassadors around the world as they posted well wishes on Instagram.
1.1 MILLION
reach on social
PRODUCT LAUNCHES
NEW CRYSTAL GLASS
Meet Enzo and Jude, the latest additions to our 1985 Crystal Glass lens collection.
NEW REVO BLACK
Genesis and Icon Oval both feature light-adaptive photochromic lenses. Genesis introduces Revo’s first interchangeable lens design and Icon is a remake of a 90s fan favorite.
REVO AROUND THE WORLD
Phil Mickelson at the US Open
Bucketlist Experiences, Indonesia
Andy Schäfer in the Dolomites, Italy
Kendall Toole in New York, NY
Cliff Robinson with tennis players Lucas Miedler and Alexander Erler at the Generali Open in Kitzbühel, Austria
Sjoske Tuinstra in Cape Town, South Africa
ITF Seniors World Championships, Palm Beach, FL
Kitty Hawk, Outer Banks, FL
Liverpool Outdoor Trade Show
Cole Cubelic in California
Sea & Snow, Porto Cervo -Sardinia, Italy
Brieny & Wisse, Turkey
Cliff Robinson and Kurt Plunger with tennis players Pedro Martinez, Carlos Calderon, and Carlos Taberner at the Generali Open in Kitzbühel, Austria
Christoph Nitz and tennis player Gerard Melzer at the Generali Open in Kitzbühel, Austria
Marty Yi in Alaska
Jersey Legends 2022 golf tournament, La Moye Golf Club, New Jersey
Marina Gibson in Jurassic Lake, Argentina
Revo Booth at ICAST in Orlando, FL
Lena in Austria
Professional Eye Care, Waterford, CT
Annika Sorenstam at the Women’s US Open
Darcie Arahill (Darcizzle Offshore) in West Palm Beach, FL
Dillards, Tuscon, AZ
Giulia Toti in Rimini, Italy
Jersey Legends 2022 golf tournament, La Moye Golf Club, New Jersey
Darcie Arahile (Darcizzle Offshore) at ICAST in Orlando, FL
Legacy Optical, Hampton Bays, NY
Revo Booth at the Barracuda Golf Tournament in Tahoe, CA
Liberty National Golf Course, Jersey City, NJ
RETAIL STORE CONTEST
Take a photo of your Revo display and send it to marketing@revo.com. Each month we'll pick 3 winners who will be featured on Revo's Instagram. Each winner will get a Revo swag kit.
WHOLESALE + PARTNER EMAIL BLASTS
Revo launched a weekly email program to keep our partners updated on the latest and greatest. Our wholesale outreach is sent to thousands of retailers around the world and enjoys an industry-leading open rate of:
50%
THE PEOPLE HAVE SPOKEN
CUSTOMER REVIEWS
“Amazing. Best pair of sunglasses I have owned. I have Maui’s, Oakleys, Costa, you name it I’ve tried it. These blew me away, the clarity of the lens is unmatched.”
“Love the fit and quality. So visually clear for golf. I didn’t wear sunglasses for years bc none fit my nose, the lenses fogged up, I couldn’t discern color or shadows nor were they good-looking on me. All that changed with Revo.”
“I’m on my 20th pair of Revos, it seems I have a pair for every occasion, a customer for life.”
“What glasses? I can barely feel them on my face. I was worried at first they would be frail, but they are not. And they stay right where you put them. Simply amazing glasses. Golfer’s dream. ”
“I felt my eyes go ‘aaahhhhh’”